Performance Marketing Manager (f/m/d) Paid Social

Job description

OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As a Performance Marketing Manager (f/m/d) at plancraft, you take ownership of Paid Social channels (e.g. Paid Social, Paid Search, or Programmatic) and drive its performance end-to-end. You execute, analyse, and continuously optimise campaigns based on data, while identifying scalable growth opportunities within your domain. You contribute to a high-performing marketing setup by bringing deep channel expertise and translating insights into clear, actionable improvements. Your Responsibilities Own the performance of Paid Social channels end-to-end — from setup and execution to optimisation and reporting Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g. CPA, ROAS, pipeline impact) Analyse campaign performance and translate data into actionable insights to improve results Run structured experiments (A/B tests) and scale successful approaches within your channel Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance Support the development of tracking, attribution, and reporting setups to enable reliable decision-making Identify and test new opportunities within your channel to unlock additional growth Stay up to date with platform developments, trends, and automation or AI-driven improvements YOUR PROFILE Must-haves: 2–3+ years of hands-on experience in performance marke…