Performance Marketing Manager - Maternity Cover (m/f/d)

Job description

About Yepoda Clean K-Beauty Innovation. No compromises. Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day. Your Tasks Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity Collaborate with the creative team to brief high-converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks Your Profile 2 to 3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare experience is a major plus Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager) Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions A self-starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast-paced D2C environment Nice to have: hands-on experience with feed manageme…