Principal Market Development Manager - Pharmaceuticals

Job description

Overview As part of the Americas Commercial Marketing team, the Principal Market Development Manager - Pharmaceuticals will play an integral role in the development and execution of a dynamic integrated marketing plan that helps achieve business objectives of our instrumentation, software, consumables, and services business within the Americas Pharmaceutical markets. Through a good understanding of customer requirements, market dynamics, regulatory influences, the individual will collaboratively develop and execute marketing and sales strategies aimed at generating pipeline revenue which fuels our growth in the Pharma market. Responsibilities Tactical Plan Design and Execution: Develop and successfully implement a marketing business plan that is aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas. Create an integrated marketing plan that helps promote awareness of Waters solutions (e.g., marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings and tradeshows) to both new-to-Waters and recurring customers. Demand Generation: Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration. Monitoring and reporting: Oversee marketing performance and impact to the business via tracking across relevant KPIs, including but not limited to marketing qualified leads (MQLs), conversion rate, funnel creation, campaign/tactic success measures, orders/sales. Support of Sales Specialists: Maintain regular dialogue and assist with the activities of Field Sales and Service teams for business development promotion and execution, as well as support within specific sales situations as necessary. Support the strengthening of a KOL network to support our efforts in the country. Advocate for Internal and External Customer Needs: Being an advocate for region's internal and external customers such that training, product, services, and business requirements are met. Work across multiple product, service, vertical market, and geographic organizations to build consensus and influence to affect change and ensure needs of country are understood and accounted for. Local Indust…