Product Marketing Manager

Job description

Join BLP Digital — The #1 Solution for ERP Automation BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting-edge technology and a strong sense of ownership. Our solution is live in 40+ countries, used by 550+ customers, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest-growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product-market fit, proven by a growing global customer base. We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future? Join BLP Digital today. About The Role Agentic process automation is a category enterprises are actively budgeting for - and one crowded with claims. As our Product Marketing Manager, you make sure BLP's story cuts through; sharp positioning against the alternatives our buyers actually consider, messaging that speaks to CFOs and COOs in business outcomes rather than technology, and sales teams equipped to win against ERP workflow add-ons, RPA vendors, and point-AI copilots. This is a hands-on individual contributor role at the center of how BLP goes to market. You will own the translation layer between product capability and buyer value - across launches, enablement, competitive intelligence, and the content that carries our positioning into every deal. What You'll Do Own positioning and messaging execution . Maintain and evolve BLP's messaging house — value proposition, pillars, proof points, and persona-specific narratives - and enforce its consistent use across web, decks, campaigns, and sales conversations. Build and maintain competitive intelligence . Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns. Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared service…