Product Marketing Manager

Job description

Product Marketing Manager Overview We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives. You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers. Your Responsibilities Messaging & Positioning Define and continuously refine product messaging and value propositions across use cases and buyer personas Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders Develop tailored messaging for verticals, market segments, and key accounts Go-to-Market Execution Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing Coordinate internal enablement and external rollout activities Align launches with demand generation, campaigns, and press activities Sales Enablement Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools) Support Sales with training, objection handling, and demo narratives Improve conversion and deal velocity by aligning closely with revenue teams Content & Market Education Develop product-focused content (solution briefs, white papers, competitive comparisons) Contribute to blog articles, newsletters, and product-related webinars Shape thought leadership content that reinforces Sereact’s positioning Customer & Market Insights Conduct market research and competitor analysis to inform positioning and roadmap Capture feedback from the field to refine messaging and identify opportunities Monitor trends in robotics, logistics automation, and AI application domains Reporting & KPIs Define and track product marketing success metrics Report on GTM performance and impact on pipeline and revenue Support forecasting and planning with market and customer…