Programmatic Account Director

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3113 - Programmatic Account Director - UK Role Summary and Impact Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The Role: The Programmatic Account Director will be responsible for their team of managers and executives, both in Delhi and the UK. They will have oversight of the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of programmatic media activity across multiple buying routes, you will work closely with your team, as well as the Digital Planning team to deliver successful business outcomes for your clients. Key Responsibilities: Campaign Management • Strengthen the team’s delivery by introducing best practice templates and process documents. • Understand client pressures, and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon. • Identify and deliver the products and solutions could answer your client’s business challenges that have been developed within the group. • Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media, working with the Digital Planner to grow display spend for your clients. • Drive the in-channel learning…