Programmatic Account Director

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3122 - Programmatic Account Director - UK Role Summary and Impact Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. We are looking for an Account Director to join the First Group (Avanti West Coast, Great Western Railway, South Western Railway, Mazda and LV= programmatic team within the Mindshare UK programmatic department, a team of 35 programmatic specialists. Reporting to the Programmatic Business Director, you will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns. You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team. Campaign Management Build effective media plans to organize campaign actions and goals Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers,…