Senior Analyst, GTM, Verticals, and Performance

Job description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. About StackAdapt’s Verticals and Performance Team StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives within priority industries in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative, vertical-specific solutions that push the boundaries of programmatic advertising. About the Role The Senior Analyst, Verticals and Performance will work on projects and partnerships that will accelerate the development of vertical-specific advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy, offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions. While the preferred location is London, we’re happy to consider candidates based outside of the city. However, please note that the Senior Analyst will be required to travel to London on an ad-hoc basis. What You'll Be Doing: Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions. Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives. Collaborate with the Revenue team to understand customer needs, and existing AdTech and MarTech stack to identify revenue growth, retention, and collaboration opportunities Promote the adoption and education of existing solutions by partnering with internal enablement and marketing teams Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization. Define and track performance OKRs (e.g., data benchmarks, m…