Senior Associate, Media Planning, UK

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3783 - Senior Associate, Media Planning, UK Role Summary and Impact The Senior Associate, Media Planning is an essential engine within the MFG Media Planning team, responsible for driving day-to-day campaign tactical planning work across end-to-end (E2E) processes and tools. In this role, you will ensure all media deliverables are accurate, timely, and comprehensive—moving beyond just the “what” to understand and communicate the “why.” As a multi-tasking professional, you will execute core media operations with increasing independence, spot emerging trends and patterns across campaign data, and actively partner with cross-functional disciplines to help craft solutions and recommended next steps. Key Responsibilities: ​ ​Tactical Planning & Operational Excellence End-to-End Media Execution: Drive day-to-end planning tasks, including audience research, media plan matrix management, creative spec collation, trafficking coordination, and financial reconciliation. Tool & Process Proficiency: Utilize core agency and planning platforms (e.g., GWI, Olive, PFC, ad servers) with speed and precision. Quality Assurance (QA): Ensure operational accuracy across campaign setups, tracking tags, media briefs, and billing milestones before deliverables go out. Time & Priority Management: Manage your own daily schedule effectively, prioritizing tasks to consistently meet and exceed deadlines across concurrent campaigns. Cross-Functional Collaboration & Communication Internal Team Partnership: Foster strong collaborative relationships with key discipline counterparts—including Client Services (CS), Activation, Analytics, and Ad Operations. Cross-Discipline Alignment: Proactively initiate conversations across internal teams to troubleshoo…