Senior Brand Manager (m/w/d)

Job description

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences. LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society. The role: As our Senior Brand Manager, you play a key role in bringing our marketing and brand strategy to life by translating strategic direction into impactful campaigns and creative initiatives across all channels. You drive full-funnel brand activities with a high level of ownership, ensuring consistent and high-quality brand execution across all customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact. Your tasks: Translate strategic direction into effective brand marketing activities across channels and touchpoints Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience Lead and execute integrated marketing campaigns across multiple channels Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications Use market research, customer insights, and competitive analysis to identify growth opportunities Optimize marketing activities and campaign performance based on analytics and data insights Align marketing initiatives with product, legal, and compliance requirements Manage marketing budgets and ensure efficient resource allocation Report campaign performance and key learnings to senior leadership What you offer us: Several years of experience in a similar brand or marketing role Strong understanding of brand marketing and…