Senior Business Analyst

Job description

Omaze is reinventing fundraising by offering people the chance to win once-in-a-lifetime prizes while raising millions for charities around the world. Since launching in the UK in 2020, we've become one of the fastest-growing companies in the country and now, we’re scaling our impact across Europe. We launched in Germany in June 2025 with ambitious growth goals and a clear mission: raise significant funds for local charities while delivering unforgettable experiences to our customers. In the UK alone, we've raised nearly £100 million for charity, and created over 40 new millionaires. Now, we’re building a standout team in Germany – and we need your help to do it. Learn more at omaze.de . 🔑 About The Job This is a cornerstone hire for a brand-new Business & Commercial Analytics function. As a Senior Business Analyst at Omaze, you will be a key member of Omaze’s lean data function. Reporting into the VP, Head of Data and Analytics, you'll be the analytical engine behind how Omaze understands and grows its commercial performance owning day-to-day business and commercial analytics across Omaze’s German business, supporting prizing, marketing, and growth. You will work hands-on every day, partnering directly with senior leaders across our German and UK teams, creating a unified 360-degree view of our customers, interrogating subscription and pay as you go (PAYG) behaviour, and turning complex data into clear, confident commercial decisions. You will also set the bar, the methods we trust, the metrics we agree on, and the pitfalls we never repeat. Turning cohort retention curves and survival models into clear views on which behaviours, segments and journeys drive durable value will be your day-to-day, and building advanced behavioral segmentation that the company can act on is how you will drive significant value across the company. It's a high-visibility role with ownership and freedom to shape how commercial analytics is done at Omaze in Germany. 🔧 What You’ll Be Doing Own Customer Analytics Across Germany Develop a comprehensive view of customer behaviour across web and mobile experiences. Define lifecycle stages, customer segments, and key LTV drivers across both subscription and pay-as-you-go customers. Build a deeper understanding of what drives acquisition, engagement, retention, and long-term value. Drive Commercial Performance Lead pricing, margin, con…