Senior Business Development Manager – Betting & Gaming Media (Europe)

Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com. THE ROLE: We are seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe plus their agencies (if applicable). This is a senior, hunter-led individual contributor role focused on new business. The role requires deep programmatic expertise, strong understanding of sportsbook and casino marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes. WHAT YOU’LL DO Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, casino operators based in Europe, selling both managed service programmatic solutions and Deal ID-based buying. Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals. Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels, from initial strategic new business outreach through to deal execution. Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations. Own your pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth. Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings. Represent Genius Sports at key industry events and client forums. WHAT YOU’LL BRING: 5+ years of experience in digital and programmatic advertising new business sales, with ideally 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments. Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflow…