Senior Business Intelligence Analyst

Job description

About the opportunity Contentful is seeking a Senior Business intelligence Analyst to join our growing Field organization. In this highly visible and impactful role, you will serve as the analytics thought leader for our Field Organization , transforming data into actionable insight that drives growth, improves efficiency, and enables strategic decision-making. You’ll work closely with field leadership, revenue operations, marketing, product and finance to uncover opportunities that accelerate pipeline generation, improve conversion rates, and optimize field performance. As a key business partner, you’ll help shape go-to-market strategy through data-informed recommendations and forward-looking analysis. This role sits within the Field organization but partners closely with our central Data team - leveraging Contentful’s Insight360 platform to ensure the field organization has trusted, timely, and actionable data. You’ll interrogate data, experiment, build dashboards and models, and guide leadership with fact-based storytelling that drives meaningful business outcomes. If you’re a hands-on analytics expert with a passion for solving commercial challenges through data, this is an opportunity to make a tangible impact on the growth and success of Contentful. What to expect? Partner with Field leadership to define, measure, and monitor key performance metrics across pipeline health, bookings, productivity, and retention. Deliver high-quality insights and analysis that guide tactical and strategic decisions, supporting both day-to-day operations and long-term growth initiatives. Build and maintain dashboards, reports, and models that provide real-time visibility into field performance using Contentful’s Insight360 platform and modern BI tools. Collaborate with the central Data team to ensure data integrity, develop new data capabilities, and define requirements for future enhancements to the data platform. Act as Data Steward for the Field organisation to help drive data capture improvements, define key metrics and attributes as well as ensure strong data hygiene for field owned data. Conduct deep-dive analyses on key topics such as funnel conversion, territory design, forecasting accuracy, and field capacity planning. Partner with Marketing, Customer Success, Product and Finance to create a holistic view of the customer lifecycle , connecting data across the re…