Senior Copywriter

Job description

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! WHAT TO EXPECT: We're looking for a sharp, versatile Senior Copywriter to own copy across some of Phiture's biggest accounts, including one of Europe’s biggest mobile gaming companies, the USA’s largest retailer, a fintech that keeps families connected across borders, and a fast-growing productivity app. You'll join a close-knit creative pod, working side by side with our Creative Lead, designers and Growth Consultants. Together, you'll turn briefs, audience insights and testing hypotheses into conversion-focused copy that reaches millions of users in app stores around the world. This isn't copywriting in a vacuum. You'll see how your messaging performs, learn from every test and use those insights to make the next round sharper. You'll switch between very different brands, tones and formats, often within tight character limits and on deadlines tied to larger experiments. It's a role for a writer who cares as much about why copy works as how it sounds, and who wants to grow into ASO, experimentation and creative strategy. WHAT YOU'LL DO: Own copy delivery across your assigned accounts, from brief interpretation through to final QA on production and market localisation Translate creative briefs, audience insights and testing hypotheses into clear, conversion-focused copy, and ask the right questions when context or objectives are missing Write across a range of formats, including: App store metadata, screenshot captions and in-app events Promotional content, storyboards and CRM campaigns Build deep knowledge of each client's brand, products, features and audiences, understanding not just what we're promoting, but why Switch confidently between distinct brand voices, formats and markets, keeping each brand's identity intact while leaving room for creative testing Partner closely with designers so that copy and visuals work towards the same objective Write English source copy that translates well, and adapt messaging for different English-speaking markets Use creative testing and performance results to shape your recommendations and bring new ideas to the table Present and explain your creative rationale in meeting…