Senior CRM Manager - Automations

Job description

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. About the role CRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar. You'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier. What you’ll build and own Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily. Build referral and virality programmes that turn customers into the acquisition channel. Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one. Set up the triggers, segments and logic that make each journey react to real behaviour. Test, measure and iterate. Kill what doesn't move the number, scale what does. Partner with Product and Data to get the event tracking and attributes your journeys actually need. Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens. Your experience 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product. Proficiency with Liquid language for dynamic, personalised content across journeys. Hands-on expertise in a major marketing automation platform ( Customer.io , Braze, Iterable or similar). You build the journey yourself, yo…