Senior Data & Insights Executive

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact This role is within The Goat Agency, a leading brand within WPP Media, where you will help global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes—from tactical activations to long-term partnerships—designed to drive awareness, engagement and conversions across the full marketing funnel. Working within the Intelligence and Insights team, you will support the development of clear, relevant and actionable insights that inform campaign planning and strategy. You will explore consumer behaviour, social conversations, creator activity, competitor performance and cultural trends, turning your findings into compelling stories and practical recommendations. This is an early-career opportunity suited to someone with one to two years of marketing, research, social media or insights experience who is curious about audiences, brands and culture. Skills and Experience Insight Generation & Analysis: Conduct research into consumer behaviour, social media conversations, creator activity, competitor campaigns and emerging cultural trends. Review campaign results and relevant performance indicators to identify key themes, patterns and opportunities. Bring together information from multiple sources and translate findings into clear, engaging insight stories. Support the development of practical recommendations for campaign planning, creator strategy and content development. Use social listening, audience intelligence and research platforms to gather relevant information, with guidance from…