Senior Demand Generation Manager

Job description

✨ Where do we hire from? Find out if we're hiring in your location from hiring at TestGorilla Hi there, I'm Mehak , interim Head of Marketing at TestGorilla. We’re excited to share more about the Sr. Demand Generation Manager role and our team. About the role As our Sr. Demand Generation Manager , you'll be essential in achieving TestGorilla's vision of helping one billion people land their dream job. You'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. This isn't just a role, it's your chance to make a real difference by proving, with data, that every dollar of spend becomes pipeline. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales. Responsibilities In this role, your responsibilities will include but not limited to: Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture. Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels, while testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms. Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets. Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing, so channel investment decisions are backed by evidence rather than platform screenshots. Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion with proper statistical rigor. Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay) so paid-sourced leads convert, and feeding that data back into targeting and ICP decisions. Partnering with Sales and RevOps on lead quality and conversion by campaign, and presenting performance and recommendations to marketing and GTM leadership in clear, business-first language. Staying ahead of advertising platform, AI ecosystem, and privacy changes, and turning successful tests into repeatable, automated systems rather than one-off wins. What you’ll bring We're lo…