Senior Digital Marketing Manager

Job description

THE ROLE 📝 We’re looking for a Senior Digital Marketing Manager to lead Form3’s digital growth and demand generation strategy, helping drive pipeline growth and brand development across our priority markets. Reporting to the Marketing Director, you’ll combine strategic ownership with execution across integrated campaigns, account-based marketing, digital acquisition and performance measurement. You’ll also identify practical ways to use AI, automation and marketing technology to improve targeting, personalisation, efficiency and campaign results. You’ll work closely with Sales, Customer Success, Product and the wider Marketing team, aligning marketing activity with commercial priorities and identifying opportunities within strategic accounts. Responsibilities Develop and own Form3’s digital growth and demand generation strategy. Create go-to-market plans for products, propositions, markets and strategic announcements. Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline. Build account-based marketing programmes for high-value prospects and strategic accounts. Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance. Monitor performance across the marketing funnel and make insight-led recommendations. Improve website performance, conversion rates, user journeys and marketing-driven engagement. WE’RE LOOKING FOR 🔍 Essential 6+ years’ experience in B2B digital marketing, demand generation or campaign management. Strong experience developing campaign strategies and delivering integrated marketing campaigns. Proven ability to link marketing investment to revenue growth and return on investment. Expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation. Practical experience using AI, automation and marketing technology to improve campaign performance. Strong digital marketing capability across websites, landing pages, email, paid media, search and social, with the breadth and depth to lead an integrated digital strategy. Strong analytical and performance-reporting skills, combined with a commercial and customer-focused approach. Excellent communication and stakeholder-management skills, with the ability to collaborate effectively across functions. Desirable Experience within technology, SaaS,…