Senior Director, Digital Advertising

Job description

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. Veeam is seeking a Senior Director, Digital Advertising to lead our global digital marketing function and drive the strategy for how paid digital media drives demand generation and pipeline growth through a buyer’s journey from awareness, consideration, and conversion. You will lead a global team of digital experts and agency partners to develop audience-first media strategies that engage buying groups, from technical practitioners to executive decision makers. As the organization's paid digital leader, you will champion leading-edge best practices, emerging channels, and innovative media tactics to continuously improve performance and user experiences. Working cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech and external partners, you will drive cohesive, data-driven digital programs that scale globally and deliver measurable business impact across Veeam segments and solutions. What You'll Do: Lead digital media strategy by integrating best-in-class practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics. Cultivate a growth culture that empowers a high-performing global team through continuous development and accountability. Own global digital media investment strategy optimizing across channels to maximize pipeline and revenue impact. Collaborate across global marketing functions and agency partners to scale integrated digital programs that accelerate demand generation and pipeline growth. Partner with Analytics to implement global measurement and reporting frameworks that accelerate optimization and demonstrate business impact Partner with MarTech teams to optimize advertising platforms, audience infrastruct…