Senior Executive, Strategy

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. Key Responsibilities Analyse & dissect briefs to identify the need for creative and/or performance strategy in client proposals and RFPs. Support the development of strategic proposals, ensuring timely completion. Develop an understanding of the wider context surrounding each client and project. Contribute to integrated strategies, including culturally relevant and reactive ideas. Ensure clarity and consistency in campaign messaging and strategic direction. Conduct research using insights and distil findings into actionable recommendations. Collaborate closely with the campaign team to maintain alignment in creative strategy throughout campaign delivery. Review client-facing materials, ensuring accuracy in grammar, style, and content. Lead brainstorming sessions, using data and insights to inform creative ideas. Skills and Experience 1–2 years of experience in a similar strategic role. Strong written communication and note-taking skills. Tech-savvy, with experience working remotely (preferably on Mac OS). Proficient in social media platforms, with a strong understanding of their unique features and audiences. Knowledge in paid media is advantageous. An eye for design or prior experience in design is a plus. Client-facing & presenting experience is adv…