Senior Growth Manager, Pakistan

Job description

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. About the role LemFi is expanding fast, and Pakistan is one of the most important diaspora corridors we are building for. This role sits at the centre of that ambition. You will own growth outcomes end to end for your market, acting as both strategist and hands-on operator, embedded in the community we serve, travelling across the UK to show up where it matters, and pulling every lever from grassroots events to data-led campaign optimisation. You will work closely with Growth, Marketing, Product, and Operations, and you will be the loudest internal voice for the user. If LemFi's product, messaging, or positioning is not landing with your communities, you will be the first to know and the first to fix it. This is a role for someone who owns outcomes, not activities, and who finds energy in ambiguity rather than being slowed down by it. What you'll build and own Own user acquisition targets for Pakistan end to end - online and offline - and be accountable for the numbers, not just the effort. Build and execute acquisition strategies tailored to the Pakistani community, using data and insight to optimise against KPIs and cut what is not working fast. Lead community-driven initiatives - events, meetups, forums - that build genuine trust and advocacy for LemFi, not just brand awareness for its own sake. Identify, negotiate, and manage partnerships with organisations and businesses that move the needle on user growth, ensuring every partnership delivers measurable value. Conduct ongoing market research to understand what your users actually need, and turn those insights into clear, actionable recommendations for Product and Marketing. Serve as the internal voice of the user - represent community…