Senior Growth Marketing Manager

Job description

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! We are currently looking for a Senior Growth Marketing Manager who will be integral to driving high-level performance across Lovehoney Group. For our health division, you will build and scale the entire Growth Marketing function from the ground up. You will develop the commercial growth engine, establish scalable processes, tools, reporting structures, and channel strategies, and drive customer acquisition across DTC, marketplace, and B2B channels. This role combines strategic leadership with hands-on execution and requires a builder mindset, entrepreneurial thinking, and the ability to create structure and momentum in an environment where processes and playbooks are still being defined. What you will do Build and scale the Growth Marketing function from the ground up, establishing processes, tools, reporting frameworks, and ways of working. Own the customer acquisition strategy across DTC, marketplace, and B2B channels, driving sustainable and profitable growth. Lead all paid media activities, including strategy, budget management, campaign execution, optimization, and performance reporting across key digital channels. Develop and optimize the full customer journey, leveraging audience segmentation, conversion rate optimization, and customer lifecycle insights. Create a robust analytics and measurement framework, including KPI tracking, attribution models, dashboards, and experimentation programs to support data-driven decision-making. What you should bring Proven experience in high-growth startups, scale-ups, or fast-paced e-commerce environments; experience in FemTech, DTC health, wellness,…