Senior Institutional Marketing Manager (m/f/d)

Job description

At tradias, we are shaping the future of finance. As a fully licensed securities trading bank and leading liquidity provider, regulated by BaFin and based in Frankfurt, we specialize in connecting traditional financial markets with the world of digital assets. Our innovative platform enables secure access to cryptocurrencies and tokenized assets for our institutional investors. Your role and responsibilities Marketing Strategy: Develop and execute our B2B marketing strategy in close alignment with leadership, with a strong focus on brand visibility and engagement among large financial institutions Brand & Content: Maintain and evolve brand identity, messaging, and visual consistency; create thought leadership pieces, sales materials, and announcements for institutional audiences Digital & Campaigns: Manage website content and structure, plan and optimize paid campaigns with clear ROI focus, and grow our social media presence – primarily on LinkedIn Events: Support the planning and execution of conferences and client formats (online and offline), including conceptualization and post-event analysis PR & Communication: Collaborate with the communications team to develop coherent institutional PR and communication strategies Cross-functional Alignment: Coordinate with sales and product teams to ensure marketing strategies support business goals and product positioning Stakeholder Relations: Foster and maintain strategic relationships with key partners and influencers within the digital assets ecosystem Analytics & Market Intelligence: Monitor effectiveness of marketing initiatives using data-driven insights; stay abreast of industry trends, competitive landscape, and regulatory developments Your profile Experience: About 4 - 6 years in B2B marketing, preferably in financial services, crypto, fintech, or a high-performing agency – ideally with exposure to institutional client audiences Skill Set: Strong generalist across brand, digital marketing, content, website, and events with hands-on experience in paid campaigns and performance marketing Industry Knowledge: Understanding of the regulatory landscape and compliance requirements in the digital assets market Analytical Mindset: Proficient in data analysis and performance metrics to guide marketing decisions Working Style: Strategic thinker with strong execution mindset, self-driven, structured, solution-focused…