Senior Integrated Media Director

Job description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description The Integrated Media Senior Director is a senior leadership role accountable for the effective delivery, performance, and integration of all paid media activities across an assigned account or portfolio of accounts. Acting as the operational and strategic lead for media investment, this role ensures that media budgets are planned, deployed, optimized, and measured effectively to drive client growth and business outcomes. The Integrated Media Senior Director oversees the full spectrum of paid media activity, including Search, Social, Programmatic, Direct Buys, Retail Media, Retail Operations, Media Strategy, and Investment Analytics. The role is responsible for ensuring strategic alignment, investment effectiveness, operational excellence, and cross-channel collaboration across the client portfolio. While channel specialists remain directly managed within their respective functions, they maintain a dotted-line relationship with the Integrated Media Senior Director to support client-centric accountability and integrated media delivery. Key Responsibilities Leadership & Governance Serve as the primary point of accountability for paid media delivery and performance across assigned accounts. Translate client business objectives into integrated, cross-channel media strategies. Establish clear performance goals, KPIs, and measurement frameworks to evaluate media effectiveness. Drive operational excellence through consistent implementation of processes, infrastructure, workflows, pacing disciplines, and optimization routines. Ensure alignment and coordination across all paid media functions to deliver a seamless client experience. Strat…