Senior Lifecycle Marketing Manager

Job description

ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. Your mission is to turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. You'll design the nurture engine that powers both our PLG and sales-led motions. This is a hands-on, individual contributor role. You will build from the ground up as the first lifecycle marketer at ClickHouse, try new marketing strategies, and work with a passionate community of ClickHouse users. What You Will Be Doing Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline. Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage. Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation. Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities. Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion. Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements. Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities. What You Bring 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention). Years can be combined across roles. At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners. Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup. Analytical mindset, with the ability to interpret data, i…