Senior Manager, European Enterprise Marketing

Job description

We are looking for a strategic, commercially-minded Senior Marketing Manager to lead Instacart Enterprise's go-to-market efforts across the UK and Europe. This is a foundational, full-funnel role — spanning brand, demand generation, sales enablement, partnerships, and events — that requires someone who can set strategy and execute it. You will be the primary marketing point of contact for our European commercial organization, working in close coordination with US-based BD, product marketing, growth marketing, PR, and partnerships teams. The role reports into the US. This is a remote position based in the Netherlands. You MUST be based in the Netherlands About the Team Instacart Enterprise provides grocery retailers with the technology they need to operate and grow modern retail experiences — online and in store. Our products include Storefront Pro (e-commerce), Caper (AI-powered smart carts), FoodStorm (order management), and Fulfilment Pro (last-mile and fulfilment operations). We are at an early and consequential stage of our European expansion, with anchor deployments underway and a growing pipeline across the UK, France, Spain, Italy and Germany. About the Role Own the European marketing strategy end-to-end: set the approach, manage the roadmap, and report on performance against commercial objectives including pipeline contribution and deal support Deeply understand the European grocery technology landscape — including the competitive set, retailer buying dynamics, and the market-by-market nuances that shape how decisions get made Adapt and maintain localized brand and product narratives, as well as sales enablement assets, for priority markets (UK, FR, ES, DE) that will resonate with our target audience. Coordinate with the growth marketing team and local agencies to plan and execute full-funnel digital campaigns, including paid search, LinkedIn, programmatic, and trade media placements. Oversee EU website localization and optimization efforts to ensure Instacart Enterprise has a credible, locally relevant digital presence Develop a thought leadership and content marketing strategy in collaboration with PR that provide Instacart with independent, data-led credibility in European markets Work with the partnerships team to develop co-marketing materials and joint GTM programs with referral partners including consulting firms, complementary technology com…