Senior Marketing Manager (Direct to Consumer)

Job description

Senior Marketing Manager (Direct to Consumer) About the team SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate. More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems. Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey. This role sits at the heart of that growth. As our new Senior Marketing Manager , you'll own the owned and earned channels that win customers directly, from the website and PR to partnerships, social, and brand across all six markets. It's a rare chance to build a direct acquisition engine from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe. What you'll do Own and optimise our direct-to-consumer channels — website, PR and comms, partnerships, social, events, and brand and out-of-home, across six markets through and beyond the brand campaign window Build the website into a high-converting acquisition surface, owning messaging, offers, content, localisation, and advertising across all markets Lead PR, comms, and partnerships that build the consumer brand Stand up the retail and merchant-sales-channel motion for the consumer product Hold and improve the direct cost-per-customer target, and report on direct-acquisition performance to feed channel-mix decisions Work closely with the central brand team, external creative and PR agencies, and peer marketing managers to keep channel boundaries clean and handoffs tight You'll be great for this role if… Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, a neobank, retail, or a direct-to-consumer business Hands-on across owned and earned channels: website and conversion, PR and comms, partnerships, social, and events Comfortable owning acquisition metrics, attribution, and cost-per-customer across a channel set Experience planning and executing multi-market campaigns with localisation across multiple languages Ability to operate independently, influence across matrixed teams and agencies, and build from scr…