Senior Marketing Manager

Job description

Who we are Yubo is the instantly social, social app: the leading real-time social discovery platform where you can meet new people for friendship, crushes and community. Our mission is to help young adults find community - whoever they are, wherever they are and whenever they feel social. That's why we’re building a more spontaneous and human social world, one based on interaction, exploration and possibility. We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow. Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards. Join us in this exciting journey and help us shape the future of social interactions! About this role We are looking for a Senior Marketing Manager to turn Yubo's brand ambition into brilliant, effective marketing, from major campaign moments to paid and owned-channel activity, and the smaller tests that help us learn what works. Reporting to the Director of Brand & Communications, you will translate Yubo's brand strategy into an executable US marketing programme. You will lead integrated brand campaigns, own campaign and paid-media planning and management, and build and manage influencer capabilities. This is a hands-on, high-ownership role for someone who can move comfortably between strategic thinking and execution. You will challenge plans constructively, make recommendations grounded in insight and data, and work closely with Creative, PR, Product, UA, Data, Trust & Safety and Legal to deliver marketing that builds the brand and drives growth. The role will focus on the US first, with scope to contribute to expansion into new markets as Yubo's marketing activity grows. This is a freelance position on a 6-month contract, with a target start of Q4 2026. Your responsibilites Turn strategic priorities into impactful marketing activity Lead the development and execution of Yubo's priority brand campaigns in the US, from insight and strategy through briefi…