Senior Marketing Strategist, Paid & New Demand Channels

Job description

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships. In this role, you will: Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels. Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap. Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media activation, platform operations, optimization, and day-to-day execution. Building the strategy and partner portfolio for content syndication and third-party demand media, including partner selection, audience and content fit, lead-validation standards, commercial terms, follow-up paths, and pipeline measurement. Designing full-funnel tests with Performance Marketing, RevOps, and Analytics that c…