Senior Organic Search Executive

Job description

About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. Introducing the Trainline Growth Team 👋 Organic Search sits at the heart of Trainline's Growth team, helping millions of travellers discover Europe's leading independent rail and coach platform through both traditional search and the fast-evolving world of generative AI engines. As Europe's number one downloaded rail app, we're on a mission to make travel as simple, seamless and affordable as it should be, and this role plays a genuine part in getting us seen and found by the people who need us. You'll work closely with the Organic Search leadership team, shaping how Trainline shows up across search engines and AI-generated answers alike, while collaborating with technical SEO, engineering, marketing and go-to-market colleagues. It's a role with real scope to influence visibility strategy and get hands-on with both the craft of content and the emerging discipline of GEO. In this role as the Senior Organic Search Executive, you will...🚄 Conduct keyword and topic research covering both traditional search intent and conversational AI queries, and use it to shape meta titles, descriptions, H1s and on-page content Create and publish editorial content and landing page copy optimised for both SEO and GEO, in line with Trainline's brand tone of voice Check content and copywriting regularly for local accuracy and effectiveness Identify and flag technical issues affecting content visibility, crawling, indexing and AI crawler access, working with technical S…