Senior Performance Marketing Manager (f/m/d) Paid Search

Job description

OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As a Senior Performance Marketing Manager (f/m/d) Paid Search, you own and scale plancraft’s paid search ecosystem across Google and Microsoft platforms to drive efficient, high-quality pipeline growth, with full accountability for CAC, funnel performance, and scalable impact. Your Responsibilities Own and scale paid search performance across Google Ads and Microsoft Ads, including Search, YouTube, and Demand Gen campaigns Develop and execute channel strategies aligned with B2B growth and pipeline generation goals Continuously optimize campaign structure, bidding strategies, budgets, ad creatives, and audience targeting to improve CAC efficiency and lead quality Monitor and analyze performance across keywords, search terms, audiences, and funnel stages, translating insights into clear, actionable improvements Design and run structured experiments across messaging, bidding, targeting, and landing pages to drive incremental performance gains Improve CAC, CAC:LTV ratio, and conversion rates across the full funnel (MQL to revenue), with a strong focus on lead quality Build and maintain reporting and dashboards that connect channel performance to pipeline and revenue impact Identify and resolve tracking, attribution, and conversion quality issues in collaboration with Marketing Operations and Tech Leverage automation, scripts, and new platform feature…