Senior Product Manager - Consumer Experience (m/f/d)

Job description

A career driven by you. At LeasingMarkt.de, we bring customers and dealers together to make car leasing more accessible, transparent, and efficient. We’re looking for a Senior Product Manager to lead product direction for LeasingMarkt’s Attraction & Loyalty team. You’ll help us build stronger relationships with consumers, from their first interaction through returning visits and qualified enquiries. This is a hands-on senior individual contributor role. You’ll identify the right problems, set clear priorities and work with your team to deliver measurable improvements. Your focus will be on making LeasingMarkt a more useful part of people’s car-shopping journey: helping them discover relevant offers, giving them reasons to return and creating better-qualified demand for our dealer partners. What you’ll do Own the product direction and roadmap for Attraction & Loyalty, translating customer needs and business priorities into a focused set of opportunities. Improve activation and ongoing engagement through experiences such as onboarding, accounts, saved offers, personalised recommendations and useful reasons to return. Build connected journeys across web, app and lifecycle touchpoints, working closely with CRM, Marketing and the app team. Make communication and product experiences reinforce each other. Use customer research, behavioural data and commercial context to understand what prevents people from taking the next meaningful step. Size opportunities and make explicit trade-offs. Explain why a problem deserves investment, what success looks like and what you would deprioritise to make room for it. Lead discovery and experimentation with Engineering, Design and Analytics. Define hypotheses, measurement and guardrails before launch, then use the results to improve, scale or stop an initiative. Stay accountable after delivery. Understand whether changes create incremental engagement and qualified demand, rather than simply shifting activity between channels or increasing notification volume. Communicate direction, decisions and risks clearly, bringing recommendations and resolving dependencies with the people needed to move the work forward. What you’ll bring Experience independently owning a consumer digital product area and delivering measurable improvements for both customers and the business. Strong product judgment: you can shape a strategy and roadmap, n…