Senior Product Manager, Growth & Engagement

Job description

ABOUT THE TEAM At Mural, we're changing how teams collaborate, think, and make decisions together. The Growth & Engagement team owns the experiences that turn a single-player tool into a multiplayer habit: the loops that bring people back, help them find their work, and pull their colleagues into a mural. Mural's self-serve growth runs through these experiences, and engagement and retention are central to how the business grows. YOUR MISSION As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user's first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization. You will run a high-tempo experimentation practice, partner deeply across Product, Engineering, Design, Data, Marketing, and Sales, and make the calls that turn occasional users into teams that rely on Mural every week. This is a role for someone who wants to own real growth outcomes, not just ship features. You will own the surfaces that decide whether Mural's self-serve engine grows. Engagement and retention here move the business directly, and you will own the full loop across growth and engagement rather than a narrow slice of it. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement. You will work alongside thoughtful product, design, and engineering partners who care about craft and impact. WHAT YOU'LL DO Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage Build and optimize the invite, sharing, and join experience Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel Run a continuous experimentation practice and define the metrics and instrumentation that prove impact Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue Collaborate with Sales on the transition from self-serve to sales-assisted growth Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, en…