Senior Product Manager

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Are you a seasoned Product Manager with a passion for marketing technology, AI, and data-driven solutions? Do you thrive in a fast-paced, innovative media agency environment? At WPP/DTA, we are looking for a Senior Product Manager to drive the strategic direction and continuous improvement of our cutting-edge automation and planning tools. As our Senior Product Manager, you will bridge the gap between business strategy, user needs, and technical development. You will transform complex marketing challenges into smart, scalable product solutions that deliver measurable business results for some of the world’s biggest brands. What you will do as our Senior Product Manager In this role, you sit at the heart of our innovation. You are the owner of the product’s strategic goals and oversee the development team’s execution. You will guide our key existing products and automation solutions (such as Opticurves and our AV Planning tool) from concept to launch and through future iterations. Your daily responsibilities include: Product Backlog & Strategy: Own, prioritize, and manage the product backlog. You translate business needs and user requirements into detailed user stories to maximize the value delivered by the development team. Stakeholder Management: Act as the central hub and primary liaison between business stakeholders, representing the voice of the user and clearly communicating the product's strategic importance to secure internal support. Product Development: Collaborate daily with our engineering and data science teams to guide technical development, ensuring we build products that solve real-world media challenges. Innovation & Roadmap: Work directly with the Product Development Director and Sr. Director Product…