Senior SEO & GEO Manager (f/m/d)

Job description

OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As a Senior SEO/GEO Manager (f/m/d) , you drive plancraft's long-term organic growth by building industry-leading SEO and GEO capabilities that maximize our visibility across both traditional search engines and AI-powered discovery platforms. You develop scalable strategies, own technical excellence, and continuously experiment with new approaches to help more tradespeople discover plancraft across every stage of their buying journey. Your Responsibilities Own and execute plancraft's global SEO and GEO strategy, driving sustainable organic growth across traditional search engines and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot. Lead the technical SEO roadmap by identifying optimisation opportunities, conducting audits and partnering with the Website Manager to improve crawlability, indexation, structured data, Core Web Vitals and overall search performance. Develop and execute a scalable content strategy, including keyword research, topic clustering, search intent analysis and content optimisation to strengthen plancraft's topical authority. Define and implement international SEO strategies together with Country Managers to maximise organic growth across local markets. Measure, analyse and continuously improve SEO and GEO performance through clear KPIs, dashboards and ongoing experimentation. Partner closely with P…