Senior Social Commerce Strategist (FTC)

Job description

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Senior Social Commerce Strategist wanted for a minimum 12 month Fixed Term Contract to join our Global Social Commerce Team. We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team. We are looking for a social strategist who understands how to turn social interaction into transaction. Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers. This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth You will bridge the gap between creative storytelling and hard commerce metrics. A critical element of this role is deep, hands-on expertise in social commerce ecosystems specifically TikTok Shop, TikTok Creator Affiliate models, and/or Meta's collaborative/conversion suites. You will partner closely with client brand teams, creative leads, and agency partners to define platform-specific strategies, establish commercial frameworks, and deliver measurable bottom-line growth. What you’ll be doing Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout. Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys. Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion. Digest, interpret, and…