Senior Social Executive

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2184 - Paid Social Senior Account Executive - UK About the Paid Social team on Boots: The Paid Social team works to plan & execute market-leading social advertising campaigns for our client across a variety of social media platforms. We are a team of approximately 11 people working on Boots. The team are based at WPP’s office at One Southwark Bridge Road. Intro to the role: We are looking for a paid social specialist to continue their career as Senior Account Executive . The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person should have some experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of a fast-paced team that puts training + development at its core. Key Responsibilities: As part of a busy Paid Social team the role is varied with several areas of focus. Senior Account Executives are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include: Campaign Management Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs. End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy & best practices across a variety of channels, objectives, formats, audience types etc. Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global…