Senior Software Engineer - Identity

Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. We are looking for a Staff Software Engineer to join our Identity team in Amsterdam. The Identity team builds and operates the core systems that power Samba cross-device identity resolution, data onboarding, and distribution capabilities, the foundational layer connecting data to advertisers, agencies, data partners, and internal product teams. You will architect and deliver large-scale, cloud-native data engineering systems that ingest, transform, and distribute identity-linked data at scale. You bring 12+ years of experience and operate as a technical authority, setting direction, resolving complex ambiguity, and shaping how Identity systems evolve to support Samba’s expanding product ecosystem. You are a subject matter expert recognized across the organization, drive cross-functional alignment, and are accountable for outcomes that span the Identity domain and broader product engineering. What You'll Do Design, build, and operate large-scale data pipelines for ingestion, transformation, and distribution of identity-linked data, setting the standard for reliability, accuracy, and extensibility across the domain. Architect ETL/ELT workflows using distributed computing frameworks on cloud infrastructure, making and owning the key engineering decisions that shape how the team builds and scales. Design and build API-first, platform-grade services that expose Identity capabilities as self-service building blocks, with clear contracts, strong reliability, and ease of integration for internal teams and external clients. Define and implement observability, data quality validation, and monitoring frameworks to ensure pipeline health at scale. Drive performance optimization, cloud cost efficiency, and platform-thinking across Identity’s systems, ensuring components are reusable and enable downstream teams to build with confidence. Own the technical evolution of Identity’s core systems, including probabilistic…