Senior Trade Marketing Manager (m/f/d)

Job description

About Yepoda Clean K-Beauty Innovation. No compromises. Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day. As our Senior Trade Marketing Manager, you will be responsible for developing and executing strategies that promote Yepoda within the retail and B2B environment, with a strong focus on Sephora. Your role is to ensure strong brand visibility, commercial performance, and consistent execution across all retailer touchpoints. Your Tasks Own and drive trade marketing strategy with a strong focus on Sephora across Europe Develop and execute launch plans, retail activations, and promotional strategies that ensure standout presence in store and online Work closely with Key Account Managers to develop and implement retailer specific campaigns and activation plans Partner with our in house Creative team on in store displays, VM guidelines, POS materials, and retail storytelling Ensure consistent and compelling brand messaging across all retail touchpoints Support sell in and sell through by equipping sales teams with tools, materials, and commercial arguments Assist in product training and education for retail staff to elevate brand knowledge and advocacy Conduct market and competitor analysis to identify opportunities for growth and differentiation Track, report, and optimise trade marketing performance, ensuring strong ROI and alignment with commercial KPIs Your Profile 4+ years of experience working with Sephora in Europe in a trade marketing, retail marketing, or brand activation capacity Strong understanding of Sephora’s retail model, activation mechanics, VM requirements, promotional calendar, and commercial KPIs Backg…