(Senior) Web Analyst (m/f/d)

Job description

Who We Are Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products! As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the (Senior) Web Analyst (f/m/d) and drive our business forward. What Will Your Role Be We're looking for a Senior Web Analyst to own and evolve our digital measurement ecosystem. You'll help us understand how millions of users interact with our digital products and turn that understanding into better product and business decisions.You'll work at the intersection of Product, Marketing and Engineering, ensuring that our tracking is accurate, scalable and future-proof. From defining measurement strategies to implementing tracking solutions and uncovering actionable insights, you'll play a key role in improving our digital products and customer experience. This is not a generic Data Analytics or Data Science role. We're looking for someone with a strong background in Web Analytics, Digital Analytics, Marketing Analytics or Product Analytics who enjoys solving real business problems through reliable data. What You´ll Do Own Digital Measurement Own and continuously improve our digital measurement landscape across multiple digital products. Design, implement and optimise client-side and server-side tracking solutions. Ensure accurate, scalable and privacy-compliant data collection. Drive Measurement Strategy Translate business questions into measurement concepts and technical tracking requirements. Define KPIs and success metrics together with Product, Marketing and business stakeholders. Develop tracking specifications for new products, features and customer journeys. Generate Insights Analyse user behaviour, customer journeys and conversion funnels. Build dashboards and reporting solutions that enable data-informed decision making. Identify optimisation opportunities and provide actionable reco…