SEO Specialist II (Dealer.com)

Job description

Company Cox Automotive - USA Job Family Group Marketing Job Profile Search Engine Optimization Support Specialist II Management Level Individual Contributor Flexible Work Option Can work remotely anywhere in the specified country Travel % No Work Shift Variable Compensation Hourly base pay rate is $22.02 - $33.08/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program. Job Description The SEO Specialist II is responsible for delivering Dealer.com’s Premium level of Search/Generative Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders like the Dealer Marketing Managers, SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist II is expected to be on client calls for support as needed. This is a fully remote USA position KEY RESPONSIBLITIES: Creates reports to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy. Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence. Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts. Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions. Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations. Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand. Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers,…