SEO Specialist

Job description

Full-Time • Experienced • Wiesbaden • (m/f/d) At Yalwa, bringing people together is our mission. We strive to make the digital world a place where people build real-life connections. Working at Yalwa means being part of a friendly, passionate team of people from over twenty-five different countries. With the support of your colleagues, you’ll have the opportunity to challenge yourself, evolve, share your knowledge, hone your skills and work on ambitious projects. Are you an experienced SEO professional with a passion for growing organic visibility through high-quality content and authoritative off-page strategies? We're looking for an SEO Specialist to join our team and help strengthen our organic presence across international markets. Your tasks: Develop and execute off-page SEO strategies to increase domain authority, organic visibility, and search rankings Create and optimise SEO-focused content by conducting keyword research, identifying content opportunities, and applying SEO copywriting best practices Monitor, analyse, and report on SEO performance using Google Search Console, Google Analytics 4, and SEO tools, providing actionable insights and recommendations Identify new opportunities to improve organic traffic through competitor analysis, content gap analysis, and market research Work closely with cross-functional teams to support SEO initiatives across multiple websites and projects Contribute to on-page SEO improvements, including metadata, internal linking, content optimisation, and information architecture Support technical SEO initiatives by identifying issues and collaborating with developers to implement improvements Bachelor's degree in Marketing, Business, Communications, Computer Science or a related field At least 2 years of experience in SEO and online marketing Proven experience developing and executing off-page SEO strategies and link-building campaigns Experience with on-page SEO optimisation and content audits. Strong experience in SEO copywriting, content optimisation, and writing SEO-focused content. Proficiency in Google Search Console and Google Analytics 4 Experience with SEO tools, including Ahrefs (or similar) Working proficiency in English Optional Requirements Experience using AI tools and automation to streamline SEO workflows and improve efficiency Familiarity with Screaming Frog or similar tools for technical SEO audits…