Sr Growth Marketer (f/m/x)

Job description

Most growth roles at this level are execution seats: run the campaigns someone else planned, report the numbers, wait for direction. This one isn't that. You'll own performance channels and CRO end-to-end — what we spend, where, and why — and use AI to do the work of a much bigger team. doinstruct builds software that helps organizations train and enable their frontline teams — the people in factories, logistics hubs, construction sites, and manufacturing plants who are hardest to reach with conventional L&D. We're Series A funded, growing fast in Germany, and expanding into the US. The performance foundation exists, but GTM Engineering, the team that will eventually run automation and AI agents across growth, is still being built. You won't just use whatever tooling shows up later; you'll help shape what it needs to do. 🎯 What you'll own Own performance channels (Google Ads, LinkedIn Ads, Meta) end to end: strategy, budget, and the number they produce, working closely with an agency to execute at scale. Run experiments continuously across landing pages, funnels, and forms — always testing something, and documenting it in a way GTM Engineering can build on later. Work daily in AI tools — Claude, Clay, Cursor or Lovable, n8n or Make — to move faster than a traditional performance team. GTM Engineering owns the infrastructure; you're the fluent user who tells them what's worth building next. Turn spend and conversion data into a clear read on what's working, and change course fast when it isn't. Bring a performance lens to our US expansion, and grow your scope as the channels you run prove themselves out. 🙋 Who you are 4-6 years in performance marketing/growth, in B2B SaaS, with real ownership of a budget and a number you were measured against. Hands-on in Google Ads, LinkedIn Ads, and Meta — you've built the campaigns yourself, not just briefed someone else to. A real CRO track record: you run experiments constantly and can talk through what you changed, what moved, and what you learned even when a test didn't go your way. Comfortable in HubSpot, GA4, and Google Tag Manager — you can set up and troubleshoot your own conversion tracking. Already using AI tools daily — Claude, Clay, Cursor or Lovable, n8n or Make — because it's genuinely how you get more done, not an experiment on the side. GTM Engineering owns the infrastructure; you just need to be a sharp…