Sr. Marketing Manager

Job description

Role overview : As the Senior Marketing Manager , you will play a pivotal role in shaping and executing Oviva's B2B content marketing strategy to drive NHS GP referrals, raise brand awareness and support business growth. You will create compelling, evidence-based content across multiple channels, work on the Oviva website and its SEO performance, own the patient testimonials workstream and lead the coordination of our in-person events. Working closely with the Marketing Lead, you will ensure all content is aligned to Oviva's brand, mission, and audience needs. Job requirements Essential: Proven experience (3+ years) in B2B and content marketing within the healthcare sector. Strong copywriting and content creation skills across multiple formats (email, blogs, case studies, web pages). Experience planning and managing events, including conferences, stands, and sponsorship. Hands-on experience managing websites using WordPress (or a similar CMS), with working knowledge of SEO best practices. Experience producing or managing podcast and/or video content, or similar. Data-driven mindset with experience analysing campaign performance and translating insights into strategy. Excellent communication and stakeholder management skills, with confidence working across clinical, product, and commercial teams, as well as external agencies Desirable: Experience working with the NHS including GP Networks and PCNs. Familiarity with lead generation strategies and marketing automation best practices Experience using email marketing platforms such as Salesforce Marketing Cloud (or similar). Job responsibilities Content Strategy & Execution Design, develop, and deliver creative content strategies for B2B marketing campaigns that align with Oviva's annual goals and audience needs. Create high-quality, impactful content across multiple formats, including email campaigns, blog posts, case studies, and web pages. Repurpose and adapt content across channels and formats (including AI-assisted workflows) to maximise reach and efficiency. Website & SEO • Maintain the Oviva website via WordPress, including landing pages, content updates and UX improvements. • Develop the B2B SEO strategy (keyword research, on-page optimisation, technical basics) to grow organic search traffic and inbound enquiries. Event Organisation Lead the end-to-end organisation of industry conferences, including ide…