Sr. Product Marketing Manager, Government

Job description

Product Marketing turns Chainalysis innovation into customer value. We position our intelligence as solutions customers can understand and consume through our platform, shape how we commercialize them, and give GTM the stories and strategic assets to win. The public sector is a priority growth segment for Chainalysis, spanning law enforcement, intelligence agencies, regulators and tax authorities. As digital assets become more integrated into the financial system, these organizations need the intelligence, tools and tradecraft to advance their missions—from shaping policy and enforcing the rules to disrupting illicit networks and protecting national security. This role connects Chainalysis capabilities to those mission priorities, with a clear, compelling story for agency leaders and operational teams. As Senior Product Marketing Manager for the Public Sector, you will own how Chainalysis shows up in the market for these buyers. You will shape our intelligence, data, products, AI capabilities, and services into a differentiated customer story—one that connects to real workflows, urgent problems, and mission outcomes. This is a role for a strong marketer and an exceptional writer. You can take a complex capability, a shifting market, or a fuzzy customer problem and shape it into a sharp point of view, a persuasive narrative, and practical tools that sellers and customers actually use. You will work closely with Product, Sales, Marketing & Communications, subject-matter experts, and GTM Solutions & Readiness teams to make the story land in the market. In this role, you’ll: Position the value Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different. Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators and tax specialists. Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction. Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams. Turn value into solutions Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays. Lead go-to-market planning for launches, major…