UKI Promotions & Value Strategy Manager

Job description

About the role As the UKI Value & Promotional Strategy Manager you will translate central initiatives and promotions into high impact UKI campaigns. You will have end-to-end ownership of the UKI promotional calendar along with defining the value strategy for both customer and merchants, liaising, pitching and gaining buy-in from key stakeholders and localising the Global strategy for UKI. Reporting to the Senior Marketing Manager, you will work cross-functionally to optimise promotional investments and deliver maximum customer value while driving business growth. This is a hybrid role working 3 days a week fro our London office. You will be responsible for utilising data driven insights, past performance and market trends to identify growth opportunities to improve ROI and impact through experimentation. This is a high impact role where you will bridge the gap between commercial objectives and customer experience. What you'll be doing End to end ownership of UKI local promotions and merchant offers. Partnering with central functions to identify market needs and partner requirements and defining the “where” and “how” to play, building and implementing a strategy to support these needs Owning the team’s reporting cycle, delivering weekly and monthly performance analysis and campaigns. Identify emerging trends and data-driven optimisation areas to foster a culture of continuous improvement. Champion the voice of customers and partners in the promotional space, working closely with the commercial, finance, value & promotions and partner facing teams to stay up to date with partner needs and perspectives. Partner with Insights and Data Science teams to develop a strong sense of Customer needs and key Qs and research that needs deploying. Partner with central teams to adapt global strategies for the UKI market, ensuring regional priorities and merchant needs are embedded into business plans Define and implement promo strategies to deliver on objectives and KPIs, ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact. Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan. Instrumental in defining the UKI customer and merchant promotional strategy. Driving high-value discount, vouchering, and offer…