(USA) Manager, Creative Sr. Copywriter, Brand Campaigns (Concept & Copy)

Job description

Position Summary... What you'll do... Sr. Copywriter, ( Concept & Copy) Brand Campaigns Location: Los Angeles, CA About us: Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business. We value talent, belonging, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better. Overview: We're seeking a self-starting, experienced Senior Copywriter to concept and craft stories that connect-across every channel and every stage of the funnel. From paid media and broadcast to digital, social, email, site, print, and in-store, you'll bring a clear, compelling voice to everything you touch. The ideal candidate has a strong background in advertising, brand storytelling, and creative writing, with a sharp eye for detail and a deep understanding of how to write for different formats and audiences. You know how to turn insights into big ideas and bring them to life with language that's emotional, effective, and on-brand. This role partners closely with creative leads and cross-functional teams, with a focus on full-funnel campaigns-but you'll flex where needed to help tell a cohesive, human story across the customer journey. Key Responsibilities Creative Development Create copy that's thumb-stopping and rooted in emotional truth-sharp, colorful, and unmistakably Walmart. Concept, write, and refine 360 campaign assets across every touchpoint-from high-level brand messaging to mid- and lower-funnel performance creative. Think big while maintaining a sharp eye for detail-whether you're writing a headline, a social post, or an audio spot. Collaborate closely with designers, editors, and strategists to bring ideas to life and evolve them across platforms and formats, creating work that's as strategically sound as it is creatively bo…