(USA) Manager, Marketing

Job description

Position Summary... The VIZIO Platform Content & Partnerships Marketing team is looking for a strategic and creative Manager, Partner Marketing to support VIZIO OSs 300+ entertainment apps business. The Manager will serve as the day-to-day marketing contact for all app partners (SVOD, TVOD, and AVOD). Key duties include channel onboarding related to marketing, ongoing asset delivery & asset optimization, sourcing programming priorities, and most importantly developing go-to-market campaigns for notable launches, dedicated tentpoles, and custom promotions that grow active devices, viewership, and brand awareness. This role will work alongside Business Development, Tech Operations, Analytics & Insights, Product Marketing, Creative Services, Digital Marketing and Retail to support the enterprise App Roadmap, tracking cross-functional ‘key beats' to wrap campaigns around, and aligning on content priorities, custom activations, promo offers and product performance & reporting. The successful candidate is a self-starter, highly organized, PowerPoint wizard with exceptional internal/external presentation skills, and substantial experience developing go-to-market plans as well unique promotional concepts that drive App KPIs. We are a fast-paced, data driven team and are looking for someone who has experience in television and digital media and is well versed in the connected TV landscape, specifically with apps. Candidate must have a proven track record of working with partners, managing a high volume of campaigns, and can balance multiple internal/external projects, partners and stakeholders to drive results. What you'll do... What You'll Do Serve as the day-to-day marketing contact for VIZIO OS app partners. Lead onboarding and launch processes for new app partners. Develop and execute 360° go-to-market campaigns and promotions. Analyze performance data to inform campaign strategy and content selection. Manage campaign tracking, asset routing, and performance reporting. What You'll Bring Proven experience in marketing in the entertainment, digital distribution, streaming, and/or connected device verticals. App experience preferred. Strong analytical skills with the ability to interpret performance data. Expertise in campaign planning, execution, and reporting. Proficiency with tools like AirTable and digital asset management. Excellent communication and stakehold…