Vertical Builder (m/f/d)

Job description

About Buena Buena is building the technology that real estate runs on. We're making every part of real estate – from finding and financing to buying and managing – as seamless and transparent as possible. We do this by acquiring property managers across Germany and rebuilding them as technology companies. In under three years and with fewer than 25 people at HQ, we've already become Germany's second-largest property manager. The next trillion dollar company in real estate won't sell software. It will run the industry. About the Vertical Builder role We're hiring a Vertical Builder to own one of our next revenue verticals from zero. Property management is our entry point, but every unit we manage opens the door to adjacent businesses, complementing an end-to-end real estate experience for our customers. These verticals are also worth billions: Brokerage when owners sell. Energy and metering services on every building we touch. Insurance. Financing. The list keeps growing. You'll own the P&L, the strategy, the partnerships, and the product. Responsibilities Own the P&L for your Vertical. Revenue, margin, payback. Drive the product, don't request it. Our software runs property management today. You'll define what needs to exist for your vertical to work, write the spec, work directly with our PMs and engineers, and ship it. If you need a feature, you fill the product manager role until it's built. Roll out across all portcos: One good deal × 60,000+ units. You design the rollout, measure it, and ship the playbook so it works the same way in every portco. You may be a good fit if you You've started something before. A company you founded, a product you built and sold, a freelance business you scaled. You know what it means when no one is going to do it for you. You think commercially first. Unit economics, margin, payback, deal structure. You don't need to learn this, you already think this way. You won't be a brokerage or banking expert on day one. You'll be one in 60 days because you'll outresearch and outthink everyone: including the people who've been in the industry for 20 years. You act fast. Reversible decisions don't get a second meeting. You move, get the information, and adjust. You can sell. You've personally closed deals, signed partners, or convinced people to give you money. You speak native-level German. Most partners, regulators, and customers o…