VP of Marketing

Job description

About Ryft Ryft is a regulated payment facilitator and authorised payment institution building the infrastructure layer for modern commerce platforms. We enable marketplaces, SaaS platforms and multi-party ecosystems to embed and monetise payments natively. Our technology handles onboarding, compliance, orchestration, split payments and revenue sharing, allowing our partners to focus on growth while we manage complexity. We are now entering the next phase of scale, expanding into new verticals and building a category-defining embedded payments platform. About The Role We are looking for a VP of Marketing to build and lead the marketing function at Ryft. This is a hands-on leadership role: you will set marketing strategy and budget, build and manage a team spanning multiple disciplines, and personally drive execution where it counts. You will report into the COO and work closely with the senior leadership team, translating commercial and product priorities into a marketing plan that supports B2B growth across the UK, EU and US. Key Responsibilities Strategy and Leadership Own the marketing strategy for Ryft, aligned to commercial targets, product roadmap and international expansion plans. Set clear priorities and OKRs for the marketing function, and represent marketing performance and plans to the senior leadership team and board. Build Ryft's brand and market position within the payments and fintech space, with a clear point of view on differentiation versus competitors and acquirers. Budget and Resource Management Build, own and manage the marketing budget, with clear allocation across channels, campaigns and headcount. Track spend against ROI and commercial outcomes, and make the case for investment or reallocation with senior stakeholders. Manage relationships and contracts with external agencies, freelancers and vendors. Team Leadership and Development Build out the marketing team as Ryft scales, hiring, developing and managing direct reports across relevant disciplines (e.g. content, demand generation, brand, product marketing, comms). Set individual and team objectives, run regular 1:1s and performance reviews, and create a strong, accountable team culture. Identify capability gaps and build the case for new hires or specialist support as the function grows. Cross-Functional Coordination Work closely with Sales, Commercial, Product and Compliance to e…